I am an academic lecturer in marketing at the Research School of Management at the Australian National University, Australia. Over the last 16 years, I have had the good fortune to hold academic and industry roles in the field of design and marketing at various institutions in Australia, New Zealand, California and the Middle East. I have taught both undergraduate and postgraduate courses in areas including consumer behaviour, market research, brand management, services marketing, marketing and society and international marketing since 2016. My research passions are situated at the intersection of design and marketing, with an emphasis on design aesthetics, cultural branding and consumer culture. I have been privileged to present my research at international research conferences in marketing and design innovation and have my work published in internationally recognised journals including the European Journal of Marketing and the Journal of Brand Management. You can check out my list of publications on my Google Scholar page